Use coupons for products that you use.
And keep it simple. Grocery shopping doesn't need to be a chore.
For example:

This was at Smiths-
Without coupons, discounts and rewards would have cost: $68.02 My price: $14.17
Here's another one at Lee's-

At Lee's without coupons and discounts and rewards would have cost: $67.13
My Price was an even wash with my rewards rebate card I was a little low and added some gum and I didn't have to pay a dime out of my own pocket.
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